SSL Certificate
Secure Socket Layer (SSL), which was originally perceived optional, is now a minimum need. Most browsers will display a warning that the website is NOT secure if there is no SSL.
In addition, if SSL is not installed, Google's SEO rankings suffer. Many pay-per-click services, including Google Adwords, will not allow you to advertise unless your website has SSL.
SSL is now a must-have layer of security as more and more essential information is made available through websites.
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